Specialist brands. Deep expertise.
Each brand serves a distinct market. Together, they offer business owners a joined-up experience backed by shared infrastructure and values.
Bedrock
Independent commercial finance brokerage helping businesses access the right funding. From asset finance and invoice finance to development funding, cashflow lending, and trade finance for businesses importing or exporting goods, Bedrock navigates the market on your behalf to find the best terms available.
Bedrock works with UK businesses typically turning over £1m–£50m who need access to commercial funding — whether for growth, acquisition, working capital, or property. We act as an independent broker across the whole market.
Bedrock Commercial Finance is a trading name of Apex Aspire Limited. Apex Aspire Limited is not authorised or regulated by the Financial Conduct Authority. Bedrock Commercial Finance acts as a commercial finance intermediary, introducing clients to third-party lenders.
Apex Intelligence
Practical AI consulting for mid-market businesses. We help leadership teams cut through the noise, identify where artificial intelligence creates genuine value, and implement solutions that work — without the enterprise price tag or the consultancy theatre.
Apex Intelligence works with mid-market businesses (typically £5m–£100m revenue) who want practical AI implementation — not a theoretical strategy deck. Engagements are project-based, usually 4–12 weeks.
Apex Core
A modern, multi-tenant SaaS platform purpose-built for advisory firms. Apex Core handles the full advisory lifecycle — from pipeline management and deal workflow through to proposal generation, engagement tracking, and client reporting.
Apex Core is built for advisory firms — from boutique practices to established teams — who need a modern platform to manage their deal pipeline, proposals, and client relationships. UK-hosted, multi-tenant, designed around how advisory actually works.