Specialist brands. Deep expertise.
Each brand serves a distinct market. Together, they offer business owners a joined-up experience backed by shared infrastructure and values.
Bedrock
Independent commercial finance brokerage helping businesses access the right funding. From asset finance and invoice finance to development funding, cashflow lending, and trade finance for businesses importing or exporting goods, Bedrock navigates the market on your behalf to find the best terms available.
Bedrock works with UK businesses typically turning over £1m–£50m who need access to commercial funding — whether for growth, acquisition, working capital, or property. We act as an independent broker across the whole market.
Bedrock Commercial Finance is a trading name of Apex Aspire Limited. Apex Aspire Limited is not authorised or regulated by the Financial Conduct Authority. Bedrock Commercial Finance acts as a commercial finance intermediary, introducing clients to third-party lenders.
Apex Intelligence
AI is not a tool problem — it is an operating model problem. Apex Intelligence helps mid-market businesses and PE-backed portfolio companies move from ad hoc AI experimentation to disciplined, embedded execution. We work on the things that actually determine whether AI creates value: workflow design, operating structure, review discipline, and management capability.
Apex Intelligence works with mid-market businesses (typically £5m–£100m revenue), PE operating partners, and deal teams. Engagements range from executive briefings and applied workflow design workshops through to AI due diligence for live transactions and retained advisory.
Apex Core
A modern, multi-tenant SaaS platform purpose-built for advisory firms. Apex Core handles the full advisory lifecycle — from pipeline management and deal workflow through to proposal generation, engagement tracking, and client reporting.
Apex Core is built for advisory firms — from boutique practices to established teams — who need a modern platform to manage their deal pipeline, proposals, and client relationships. UK-hosted, multi-tenant, designed around how advisory actually works.